Rug cleaning

Specialist Rug Cleaning Across West London

Rugs are among the most individual items in your home. Whether it's a treasured Persian passed down through generations, a contemporary wool piece or a practical synthetic rug in a busy hallway, each one requires a different approach to cleaning. Get it wrong and the consequences can be permanent — colour bleed, shrinkage, pile distortion or backing damage.

At Deep Carpet Cleaning West London, we treat every rug as an individual piece. We assess the fibre type, construction and dye stability before we do anything, and we choose our cleaning method accordingly. No two rugs are cleaned exactly the same way.

Rug Types We Clean

Persian and Oriental Rugs

Hand-knotted Persian, Turkish, Afghan and other traditional rugs require particular expertise. The natural dyes used in many of these pieces can run if exposed to the wrong solutions or excessive moisture. We test for colourfastness before cleaning and use gentle, controlled methods designed specifically for natural-dyed rugs.

Wool Rugs

Wool is a beautiful natural fibre but it's also susceptible to shrinkage and pile distortion if cleaned incorrectly. We use low-moisture methods and carefully controlled drying to ensure your wool rug comes back looking exactly as it should.

Silk Rugs

Silk rugs are among the most delicate we handle. They require cool water, extremely gentle solutions and very careful drying. We'll always advise you honestly before cleaning a silk rug — and if we feel a piece requires specialist conservation rather than cleaning, we'll tell you.

Synthetic and Machine-Made Rugs

Contemporary synthetic rugs are more forgiving than natural fibre pieces, but they still benefit from professional cleaning over DIY methods. We can remove embedded soiling and odours that domestic machines simply can't reach.

Shaggy and High-Pile Rugs

High-pile rugs trap enormous quantities of dirt, pet hair and debris deep in the pile — far more than lower-pile pieces. We have specific techniques for cleaning high-pile rugs without matting or distorting the fibres.

Our Rug Cleaning Process

Inspection and Testing

We examine the rug carefully — identifying fibre type, construction method, condition and any existing damage. We test dyes for stability before applying any solution.

Dry Soil Removal

We remove as much loose soil as possible before introducing any moisture. This significantly improves the cleaning result and reduces the risk of mud forming inside the pile.

Gentle Cleaning

We apply cleaning solutions appropriate to the specific rug type, working carefully with the pile direction and using controlled moisture levels throughout.

Rinse and Extraction

Any cleaning solution residue is fully removed. Residue left in a rug attracts dirt rapidly, so thorough rinsing is essential to a long-lasting result.

Controlled Drying

Rugs are dried carefully in conditions appropriate to the fibre type. Rushing the drying process — or drying unevenly — can cause shrinkage or backing damage.

What We Can Remove

• General soiling and ground-in dirt
• Pet hair and odours
• Food and drink spills
• Dust mites and allergens
• Mould and mildew (in cases of water damage or damp storage)

A Note on Stains

Some stains in rugs — particularly those that have been treated with the wrong products or left for a long time — may not be fully removable. We'll always give you an honest assessment before we start, so there are no disappointments.

Areas We Cover

We collect and deliver rugs across West London, including Ealing, Chiswick, Acton, Hammersmith, Shepherd's Bush, Fulham, Kensington, Notting Hill, Brentford and Hounslow.

Get a Free Quote

Contact us for a free, no-obligation quote. Tell us about your rug — the type, size and condition — and we'll give you an honest price and honest advice.