Privacy Policy

1. Who We Are

Deep Carpet Cleaning West London ("we", "us", "our") is a professional cleaning business operating across West London, United Kingdom. We are the data controller for the personal information you provide to us.

If you have any questions about this policy or how we handle your data, please contact us at: info@deepcarpetcleaning-westlondon.co.uk

2. What Information We Collect

We collect personal information that you voluntarily provide to us when you:

• Fill in our contact or quote request form on the website
• Call us directly by phone
• Send us an email
• Book a cleaning appointment

This information may include your name, phone number, email address, home address or postcode, and details about the services you require.

We also collect non-personal technical data through Cloudflare Analytics when you visit our website, such as page views, browser type and approximate location. This data is aggregated and anonymous — it cannot be used to identify you.

3. How We Use Your Information

We use the information you provide solely to:

• Respond to your quote requests and enquiries
• Book and confirm cleaning appointments
• Contact you regarding your booking or service
• Send you a follow-up after your appointment if requested

We do not use your personal data for automated decision-making or profiling. We do not sell, rent or share your personal information with third parties for marketing purposes.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

• Contract performance — to fulfil a booking or service you have requested
• Legitimate interests — to respond to enquiries and improve our service
• Consent — where you have explicitly opted in to receive communications from us

5. How Long We Keep Your Data

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy. In practice:

• Enquiry and quote data is kept for up to 12 months
• Customer booking records are kept for up to 3 years for accounting and legal compliance purposes

After these periods, your data is securely deleted.

6. Third-Party Services

Our website uses the following third-party services:

• Web3Forms — processes contact form submissions. Your form data is transmitted securely to our email. See Web3Forms Privacy Policy.
• Sanity.io — our content management system. Does not process visitor personal data. See Sanity Privacy Policy.
• Cloudflare — hosts our website and provides anonymous analytics. See Cloudflare Privacy Policy.

7. Cookies

Our website uses minimal cookies. Cloudflare may set a technical cookie (__cf_bm) for security and performance purposes. This cookie does not track you for advertising purposes.

We do not use Google Analytics, Facebook Pixel or any advertising cookies. You can manage cookie preferences using the cookie banner on our website.

8. Your Rights

Under UK GDPR, you have the right to:

• Access — request a copy of the personal data we hold about you
• Rectification — ask us to correct inaccurate data
• Erasure — request deletion of your personal data
• Restriction — ask us to limit how we use your data
• Portability — receive your data in a portable format
• Objection — object to our processing of your data

To exercise any of these rights, please contact us at info@deepcarpetcleaning-westlondon.co.uk. We will respond within 30 days.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data correctly.

9. Data Security

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or destruction. Our website is served over HTTPS and all form data is transmitted securely.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. We encourage you to review this policy periodically.